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  Member Profile: Johnson Design Group at AbleStable®
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Member Profile Member Profile: Johnson Design Group

Members are creative professionals who are registered at AbleStable® and who offer products and/or services for sale of which they are the originator. Professional Status: Definition

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Name Johnson Design Group
Creatives at AbleStable

Professional Status Full Professional

Year established 01/01/1985

Tagline Designing for the heart and capturing the mind...

Creative Area/s Discipline/s
Design Advertising Design
   

   

Detailed View
 
Contact Details
 
Name Johnson Design Group

Address 447 Ada Drive, Ada, MI

Post/Zip Code 49301

Country USA

E-mail Address karen@johnsondesign.com

Phone Number 616-676-5557

Mobile Phone 616-822-4654

Web Address www.johnsondesign.com

Fax Number 616-676-2616
 
 
Member Information
 
Status Private Individual

Computer/s Used PC and Apple Mac

Work Undertaken Award-winning creative director and designer with more than 20 years experience in branding, corporate identity, product packaging, digital communications, client services, planning and business development.

Biography Johnson Design Group, Ada, MI Creative designer and director for a staff of 6-12 in a advertising and design firm environment. Created compelling creative strategies and innovative direction for clients actively pursuing means to integrate branding and messaging efforts. The firm provided tailored solutions, creating a powerful message and non-traditional concepts.

Responsibilities - Conceptual designer who creates ideas with a multidisciplinary approach handles new business efforts, account management, advertising budgets, creative and strategic development, creation and management of comprehensive marketing plans, and the design and development of promotional, identity, website, and multimedia campaigns.

I have owned and operated a successful design firm and am recognized as a distinguished industry professional that has gained recognition as a leader in design. My passion is the ability to work with industry leaders that differentiate themselves through distinctive visual branding, messaging and non-traditional ideas.

Awards and Nominations [American Advertising National Awards]
Art Museum Annual Benefit Auction Invitation, 1997
Bench & Field American Pet Food Company, 1999
Booth Newspapers Media Kit, 2000, 2001
Grand Rapids Art Museum: Three Graces Invitation, 1997; Annual Benefit Auction, 1998
Grand Rapids Art Museum: Calendar, 1997
Grand Rapids Symphony Bravo Awards Invitations, 1996
Hush Puppies Sales Presenter, 1998
Frederik Meijer Gardens: Annual Report, 1997
Frederik Meijer Gardens: Newsletter, 1999
Frederik Meijer Gardens: Gardens of Art Capital Campaign, 1999
Johnson Design Group Christmas Promotion Season's Calendar, 2001
LaBarge Furniture Company "Soul of A Room" Consumer Brochure, 2001
Leonardo DaVinci II Cavalo Invitation, 2000
The Sierra Room Wine and Menu Design, 2002
Sunset Association Brochure Collateral, 2001
Universal Forest Products "Best of the Bark" Newsletter, 2000

[Other Awards]
Michigan Museums Association Quest for Excellence
Frederik Meijer Gardens Newsletter, 1998
Frederik Meijer Gardens Annual Report, 1997
Award of Excellence
Butterworth Annual Report, 1997
Grand Rapids Museum Calendar, 1997

Industry Associations Ad Club of West Michigan
Ada Business Association
AIGA Association of International Graphic Artist
St Cecilia Music Society
 
 
Creative Activity
 
Creative Areas Discipline/s
Design Advertising Design
   

Genre/s Designing for the heart and capturing the mind.

Object Specialism/s Wood Calendars, Menus, Binders

Physical Material/s (Omitted)

Regional Style/s (Omitted)

Computing Skill/s QuarkExpress, Illustrator, Freehand, Photo Shop, Dream Weaver, HTML, Page Maker, PowerPoint, File Maker Pro, Quick Books, Microsoft Office, Microsoft Outlook and Explorer

Design Skill/s Typography; Illustration; Photo Techniques

Practical Skill/s

(Omitted)


Theme/s (Omitted)
 
 
Business Practice
 
Terms and Conditions None Available

Deposit Required Yes

Special Payment Terms No

Pricing Policy Case by Case

Ownership Policy Copyright given over

Ownership Policy Explained (Omitted)
   

Showcase
 
Previous Clients Alticor, Inc./ Amway Corp; Bench and Field Pet Food Company; Boy Scouts of America; Booth Newspapers/The Grand Rapids Press; DP Fox / Mountain Ridge; Frederik Meijer Gardens & Sculpture Park; Ford Motor Company; Garlock Company; Harley Davidson, Inc.; Haworth, Inc.; Herman Miller, Inc.; Hospice of West Michigan; Hush Puppies / Wolverine World Wide; La Barge, Inc.; Meijer, Inc.; Shape Corporation; Tekonsha Towing/Dana Company; The Sefton Group; Automotive Consulting; The Grand Rapids Art Museum; The Grand Rapids Foundation; The Grand Renaissance; The Sierra Room; Tuscan Express; Universal Forest Products, Inc.; United Way of West Michigan ; Van Andel Global Trade Center

Examples of Work Bench & Field American Pet Food Company
For years Bench & Field worked exclusively with a few large, well-established agencies to service all of their brands. After a review of seven agencies, they selected us to provide a highly-creative, yet cost effective solution for a new image brand introduction. We chose a combination of a new identity, tagline- "The Great American Pet Food Company", Packaging, Literature, Website, Ads and Trade-Show materials. The results were impressive, far exceeding their well-defined goals for the brand.

Frederik Meijer Gardens and Sculpture Park
When FMG came to us they were nothing more than an idea. We worked with them to refine and create all of their materials for over six years when they opened May 1998. Gave them a name, a look, a personality, Designed their identity, packaging, print, direct mail, collateral, multimedia, calendars,
"Gardens of Art Capital Campaign" and the "Leornardo Di Vinci unveiling". The results have been over whelming and they continue to be the largest debt-free non-profit in the State of Michigan.

LaBarge Furniture Company
One of the finest furniture companies in Holland, Michigan had established solid growth and success. However with manufacturers in North Carolina competition was posing an ever increasing threat. Designed and created catalogs, ad campaigns, identities, unique invitations and show room graphics for High Point for over 6 years until they were bought by LDI and moved.

Wolverine World Wide /Hush Puppies
Hush Puppies the largest division of WWW, desired to reinforce new market positioning with a new sales brochure for their new brand image. Art directed and designed cover-to-cover this 50 page image brochure. We used photography and graphic techniques with interesting taglines to create a heritage for the brand, and give it a lifestyle image that is still current today. In addition we created the exterior and interior signing systems for their new addition. Using marker and 3-D prototypes for presentation.

Paladigm
Document management and information solutions company needed a new identity and the marketing smarts to launch a new product. Art directed and designed the logo, website, demo-cd, brochure and packaging, along with print ads, web-site and press releases.

Work on the Internet
(links open in new browser window)
www.johnsondesign.com
http://www,gtgcatering.com



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