Whether you're contacting
a creative professional for the first time as a business
or in a personal capacity we've put together some words
of advice for all concerned.
off, take time to work out exactly what your requirements
are and the budget you have at your disposal. Be clear
from the outset about your needs and you'll be far
less likely to become unstuck on what is often a lengthy
and challenging path.
you're commissioning a creative professional take
time to review their skills, experience and pricing.
Above all ensure their past work marries with any
expectations you may have about the style of work
you hope will result from your association.
professionals are used to working under pressure despite
the creative nature of their work. It is of benefit
to both the client and professional to agree a clear
and unambiguous contract at the outset. There should
be enough flexibility in the contract to allow for
unforeseen circumstances, and the contract should
outline the payment procedure clearly with completion
dates for particular aspects of work undertaken.
effective partnership is forged between clients
and creative professionals when all parties recognise
one another's strengths. A creative pro must accept
clients know their business best. At times some
creative professionals have a tendency to forget
the purpose of the clients business in favor of
stimulating their own creative urges.
equally important axiom is that most clients either
overrate or underrate their creative abilities.
Part of the job of an effective creative professional
is to guide and progress their clients own creativity
or lack of confidence in it. Effectively addressing
these issues has a direct baring on the development
and successful outcome of the client/creative pro
process of creativity is a dynamic one. Clients should
be encouraged to become actively involved in the search
for effective solutions by their participation in
the evaluation and development of their projects at
Whatever the creative project, the commissioning clients
must ensure they are clear about their purpose. The purpose
may be as simple as making a realistic representation
of a pet cat or as complex as creating a database led
e-commerse web site. Let the purpose of your project guide
the creative flow and you won't go far wrong.
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