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Business Books

Business books for Creative People

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Complete Guide to Internet Publicity [ review ] 5 out of 5 stars

Steve O'Keefe

book cover AbleStable 5 Star Award The sequel to Steve O'Keefe's best-selling classic Publicity on the Internet offers a step-by-step guide to creating and deploying Internet campaigns and strategies for grabbing and holding an audience's on-line attention.

From the word go it's plain you're in the hands of a master Internet marketing and publicity specialist. Steve O'Keefe has a wonderfully accessible writing style that provides detailed, useful information about a host of on-line publicity strategies.

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Legal Guide for the Visual Artist [ review ] 4 out of 5 stars

Ted Crawford

book cover
The Legal Guide for the Visual Artist has a long pedigree of previous editions and guides the creative person through copyright, contracts, and sales issues.

This reference book presents a comprehensive overview of the legal issues faced by anyone working in the visual arts.

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The Graphic Artists' Guild Handbook of Pricing and Ethical Guidelines
[ review ] 4 out of 5 stars

Graphic Artist's Guild

book cover The Artist's Guild book provides invaluable advice and guidence for creative people about the business of freelancing covering the issues of artwork pricing, standard contract terms, commissions, recent legislative developments, computer graphics, desktop publishing, licensing, and royalties.

Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource.

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Community Building on the Web [ review ] 4 out of 5 stars

Amy Jo Kim

book cover Community Building on the Web shows how to encourage and develop Internet communities. Amy Jo Kim provides sound advice in a clearly written and valuable guide.

Amy Jo Kim's book Community Building on the Web is a well written guide to developing web communities. Lucidly written and full of great advice we have no hesitation in recommending this work.

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