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Business books for Creative People

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Business | Reference | The Creative Life

Detailed Description and Review

Complete Guide to Internet Publicity: Creating And Launching Successful Online Campaigns 5 out of 5 stars

Steve O'Keefe


book cover AbleStable 5 Star Award The sequel to Steve O'Keefe's best-selling classic Publicity on the Internet offers a step-by-step guide to creating and deploying Internet campaigns and strategies for grabbing and holding an audience's on-line attention.

Detailed Description

The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns.

Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.

Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Description by Amazon

AbleStable® Review
5 out of 5 stars

From the word go it's plain you're in the hands of a master Internet marketing and publicity specialist. Steve O'Keefe has a wonderfully accessible writing style that provides detailed, useful information about a host of on-line publicity strategies.

One of the chief reasons we've given this a rare five star rating is the accessible and clear manner in which O'Keefe guides expert and inexperienced readers alike through the maze of web marketing. O'Keefe provides plenty of practical examples and templates grounded in sound research and years of professional experience in the field.

There are a plethora of Internet sites and books that promise to uncover the secrets of Internet publicity. The difference with the Complete Guide to Internet Publicity is that it delivers in abundance, and we have no hesitation in recommending this book to anyone interested in improving their on-line presence.

Review by AbleStable®


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