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Starting Up in Business
For those working in the
creative sector, starting up a business is a common
occurrence. This may take the form of going freelance
as an independent creative, or starting a company
that delivers creative services and products. This
guide aims to provide some essential guidance.
Good Support Strategies
Providing good Internet
support is a common feature of any successful company,
and forms a high priority in many purchasing decisions.
Discover what makes for an effective support policy,
how support is as much what you sell as the creative
service or product itself, and what tools can help
in the delivery of great support.
Creating a Company
If you're selling products or services as an independent
creative professional (products born of your own creative
activities), you might be self employed or employed
as a 'freelance'. You may however wish to expand your
business into a partnership, or limit your personal
liability by incorporating a company. Here's your
guide to the most important issues surrounding these
Advertising surrounds us at every turn, some campaigns
hit the mark, others never get close. Mike de Sousa
pulls together his thoughts about when advertising
works, not just by increasing interest and sales of
a particular product, but also when the making of
an advert has satisfied the creative team producing
Contact with a Creative Professional
impressions count and don't forget it. Whether you're
contacting a creative professional for the first time
as a business or in a personal capacity there are
a few words of advice for all concerned.
Transfer of Ownership:
The Customer's Perspective
Taking an example of how a well respected company
transferred ownership of one of its flagship products,
this article illustrates the importance of ensuring
customers are both well informed about the transfer,
and confident their interests have been best represented.
Working with Office
A creative professional often has a mountain of administration
to attend to. This article explores the benefits of
employing an office freelancer who can significantly
reduce the pressures of running a creative business.
Credit Card Transactions
card transactions have transformed the global economy
and yet security concerns are never far away. This
article is about the process of how credit and debit
cards are used on the internet.
New Media Contacts
Steve O'Keefe brings his considerable expertise to
bear in providing some great strategies for developing
a list of new media contacts. If you're a small creative
company and can't afford the services of a marketing
expert, read on.
This article provides some advice for would-be merchants
on how to ensure internet transactions are as pain
free as possible.
This article describes the purpose and basic principles
of secure Web servers. It is intended for people and
organisations who have a sneaking suspicion that they
ought to be using one, but aren't sure why or what
to do about it.
The Art of the
If you've created something that's easily distributable
over the Internet, you could give all or part of it
away as a free sample. Why you might consider this,
and how you would go about it is the focus of this
What should you look for in a consultant, and what
guarantees can you expect?
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An Overview of
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The GNU Project aims to provide free software for
all. This article outlines the background and principles
of The Free Software Foundation (FSF) who are responsible
for the GNU Project.
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